Erika Kirk Shares Why TPUSA’s “All-American Halftime Show” Would’ve Meant Everything To Charlie

Remembering Conservative Influencer Charlie Kirk
On September 10, 2025, conservative commentator and Turning Point USA CEO Charlie Kirk was shot and killed while speaking on a college campus in Orem, Utah.

Charlie co-founded Turning Point USA in 2012, seeking to inspire the younger generation to embrace free speech. According to its website, Turning Point’s mission is to “identify, educate, train, and organize students to promote the principles of freedom, free markets, and limited government.”

Since his death, TPUSA has recieved thousands of requests nationwide from students interested in starting chapters on their college campus. The company is now led by his wife, Erika, as CEO.

 

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TPUSA Hosts The “All-American Halftime Show”
In October 2025, TPUSA announced that it would be hosting an alternative Super Bowl halftime performance, called the “All-American Halftime Show.” The event was promoted as being a show for “celebrating faith, family, and freedom.”

The news came just after the NFL announced that Puerto Rican rapper Bad Bunny was going to be the Super Bowl halftime show performer.

 

On February 2, the organization announced that Kid Rock, Lee Brice, Gabby Barrett, and Brantley Gilbert would be performing during the “All-American Halftime Show” on Sunday (February 8).

The event was a massive success, drawing in over 6 million viewers during the night.

 

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